Kenpong, the millionaire and CEO of Kenpong Travel & Tours, also known as Kennedy Agyepong, surprised music fans by acquiring a copy of musician Abiana’s “Taste of Africa” EP and a miniature drum for 2000 Ghana Cedis during her album launch at Alliance Française on November 24th.

Amid calls for substantial investments in the creative industry, and the anticipation of Ghanaian billionaires supporting the arts, Kenpong’s offer during the album launch left many displeased.

Research indicates that despite musicians’ efforts in album releases and inviting prominent personalities, they struggle to raise significant funds during these events.

Recently, social media criticized Sarkodie for purchasing his former artiste Akwaboah’s song for 3000 Ghana Cedis. Many felt Sarkodie’s goodwill should have translated into a more substantial investment in his former artiste.

While Kenpong is considered a friend to the creative industry, attendees at the event expected a higher pledge than 2000 Ghana Cedis.

Notable figures like MP for Tamale South, Alhassan Suhuyini, and Asamoah Gyan’s manager, Anim Addo, also attended and made pledges.

As the new year approaches, with many Ghanaian Musicians planning album launches and private EP releases, Journalist and Blogger Attractive Mustapha will monitor if there’s a shift towards greater financial commitments to the industry.