Some of the nation’s best-loved musicians will perform in Barcelona, Spain on August 2, 2026 at a concert to launch the ‘Highlife to the World (H2TW) – Black Star Experience 2027’
global campaign.
The concert at Barcelona’s SeaSeaClub comes ahead of the global rollout of the campaign which kicks off in March 2027 across the world on the fringes of Ghana’s 70th Independence Anniversary.
Artistes scheduled to perform at the show include Stonebwoy, Amandzeba Nat Brew, Obrafour, Bessa Simons, Jupitar and more. DJs on rotation will feature Ghana’s best in Europe including, DJ Logs, DJ Demo, DJ Enoch, DJ King Solo and guest appearance by Spain-based Nigerian DJ Enny.
The United Nations Educational, Scientific and Cultural Organization (UNESCO) in December 2025, officially added Highlife to the organization’s Intangible Cultural Heritage list.
The UNESCO affirmation was hailed around the globe as a historic milestone and the ‘Highlife to the World (H2TW)- Black Star Experience 2027’ campaign, primarily aims at helping to promote and preserve Highlife music and dance for future generations.
The Barcelona launch event is being organized by the Ghana Embassy in Madrid, Musicians Union of Ghana (MUSIGA), Showbiz Africa and the BlackStar Experience. The concert will be from 10:00am to 5:30pm.
The Ghana delegation will be hosted by H.E. Kalsoume Sinare Baffour, Ghana’s Ambassador to Spain. It will include Bessa Simons (President, Musicians Union of Ghana), Madam Maame Efua Houadjeto (CEO of Ghana Tourism Authority) and Rex Omar (BlackStar Experience Coordinator).
Others are Gideon Nee Aryeequaye (Executive Secretary of Creative Arts Agency; Verus Nartey (CEO, Showbiz Africa & Made in Ghana Consulting Ltd) and Eric Acquah (CEO of Benayacon Entertainment).
According to the MUSIGA President, Highlife in its various shades has inspired many other genres and it is worth highlighting its significance to the world.
The Barcelona event is being organized in partnership with Benayacon Entertainment, National Folklore Board, Ghana Tourism Authority and Creative Arts Agency, with support from the Spanish Embassy in Ghana and UNESCO Office in Ghana. Advance tickets are available at: https://2ri.cc/H2TWTickets
