The Rush For “Latest” Songs Killing the music Industry – DJ Toxic

Prolific radio presenter, disc jockey, and
 MC Stephen Frimpong Ansu popularly known as DJ  Toxic has addressed a major issue 
affecting Ghana’s music industry.

According to him, the rush for new songs
 is killing the music industry, making 
most older musicians irrelevant in the 
music industry.

DJ Toxic stated on his social media  that, in the past, artists would release songs /albums once every year or two, allowing the songs to perform at their
 peak, but the narrative has changed.

Even though there are new dynamics, he mentioned that the intervals at which 
musicians release songs has changed the 
consumption status.

Most new tracks achieve hit status but 
generate so little impact because
 the general populace
are always looking for new releases of 
artists, so a song released in less than 6 months becomes an old song,” he explained.

He emphasized that at events, people 
always look forward to releases between 
three months and a week because most artists these days are in a hurry to release
 songs.

He stressed on how lack of proper orientation and industry structures, inexperienced Dj’s has flooded the system and most of them feel you became the best when you are the first to play new releases.

DJ Toxic, on the other hand, advised new 
artists to give their songs time to digest before releasing new material.

Source : Christopher Agbodo Ranson /Virgin Blogger

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