Known in private life as Gilbert Abeiku Aggrey, he has long been a champion for Ghana’s tourism industry, leveraging his media influence to promote the country’s cultural heritage, festivals, and hospitality sector. His extensive experience in media, marketing, and tourism advocacy makes him a fitting choice for the role.
A certified tourism consultant, Abeiku Santana played a pivotal role in major tourism initiatives such as the “Year of Return” and “Beyond the Return” campaigns, which significantly boosted Ghana’s global tourism appeal. His appointment aligns with President John Dramani Mahama’s agenda to expand the sector, create jobs, and attract investment.
In his new capacity, he is expected to lead innovative campaigns, strengthen partnerships within the industry, and enhance Ghana’s position on the global tourism map. Industry stakeholders and entertainment figures have applauded his appointment, confident in his ability to bring fresh energy and strategic direction to the sector.
Abeiku Santana holds a Master’s degree from the University of Ghana Business School and is widely recognized for his commitment to promoting tourism as a key driver of national development.