Former Deputy Minister of Information, Hon. James Agyenim -Boateng has been appointed by the opposition National Democratic Congress to head the communication aspect of the party’s campaign.
The former Deputy Minister who has undoubtedly become an expert in communication will be assisted by the immediate past Municipal Chief Executive of Suhum Madam Margaret Ansei and Mrs. Mawuena Trebarh, former Chief Executive Officer of Ghana Investment Promotions Center.
What makes James Agyenim-Boateng’s appointment unique is his track record of how well he managed the Communications department of the late former Vice President His Excellency Paa Kwesi Amissah-Arthur which enhanced the former Veep’s image as a fine politician against all odds.
Again, his role as a Spokesperson for His Excellency John Dramani Mahama during the NDC’s internal flagbearership contest which led to his election as the presidential candidate won the admiration of many Ghanaians especially NDC members.
James Agyenim-Boateng has portrayed the ability to manage various brands gently with a positive effect.
It is worth noting that James Agyenim-Boateng has demonstrated over the years his understanding of Media Relations with regards to political issues and is easily accessible to most media men which makes his appointment very commendable.
Also, one cannot take out the fact that James Agyenim-Boateng is very knowledgeable, conversant with NDC issues, and the John Dramani Mahama brand which he has been entrusted to market to Ghanaians.
Reactions from the rank and file of the party since the announcement is welcoming as supporters of the party believe that the two deputies together with their leader are a perfect combination of what the party needs currently for effective communication at the campaign front.
Mrs Mawuena Trebarh is experienced in corporate affairs. She is a communication expert and has worked with many reputable institutions in the country.
Mrs Mawuena Trebarh was the Communication Manager for Newmont Ghana Limited between 2003-2007. She worked with MTN Ghana as the Corporate Services Executive for four years afterwards. She is currently a Board Member of the Movenpick Ambassador Hotel.
Madam Margaret Ansei, affectionately known in political circles as Magoo has impeccable communication skills as evidently seen through her delivery on various political platforms. She speaks both English and the Akan language fluently. She has exhibited stout-heartedness to face all manner of politicians from the opposing side on any given topic. Madam Margaret Ansei is admired by people across Ghana’s political landscape including ‘neutrals’ for her confidence and intellectual reasoning during political debates.
Madam Margaret Ansei was the TEIN-NDC president for the University of Professional Studies- Accra (UPSA) in 2008 known then as Institute of Professional Studies. She became the Ashanti Regional Coordinator for the Ministry of Local Government’s social intervention programme dubbed Local Entrepreneur Skill Development and Educational Programme(LESDEP). She later served as the Municipal Chief Executive of Suhum and contested the 2016 Parliamentary elections on the ticket of the National Democratic Congress but lost to Hon Frederick Opare Ansah.
The trio Accroding to Ghanaian Journalist Attractive Mustapha Nii Okai Inusah have a heavy task ahead, especially because their party is in opposition. But many people believe the flagbearer is liked by Ghanaians which will somehow lessen their burden due to his historical achievements as former president given the huge infrastructural development in all sectors of the economy as compared to the ruling Nana Addo-Dankwa Akufo-Addo who has ruled for three and half years.