Popular Ghanaians filmmaker Socrates Sarfo has shared his thoughts on the challenges facing the Ghanaian Entertainment industry saying that the industry’s ability to attract investors is one of the main reasons accountable Popular Ghanaians filmmaker Socrates Sarfo has shared his thoughts on the challenges facing the Ghanaian Entertainment industry saying that the industry’s inability to attract investors is one of the main reasons accountable for the challenges the creative industry is facing today.
Socrate Sarfo insinuated that the inability of people in the industry to maintained healthy relationships with investors kicked prospective ones away.
In a long note posted on his social media accounts captured by Attractivemustapha.com, he said that over the years the industry succeeded in kicking investors out of the Creative Arts industry, hence the collapse of the “vital leg” supporting our creativity as a nation.
Below is the full note
Two years ago
As many have taken upon themselves to analyze the challenges facing the Creative Arts Industry in Ghana, it seems good to me to also share my thoughts, based on the experience I have gathered and personal observations.
Over the years, we have succeeded in kicking investors out of the Creative Arts industry, hence the collapse of the “vital leg” supporting our creativity as a nation.
Talents see investors as cheats and greedy whose sole aim is to turn the artists into a cash cow and milk them dry.
To them, when the investor is seen smiling, then it is surely out of their sweat.
They care less about how the investor struggles to get the funds to support their career whether you are an Event Organizer, Executive Producer, or Promoter.
The signee most often starts calculating how much you gain after the event and usually feels he or she deserves more than received.
This feeling is borne out of an image that he the artistes thinks so far as they are the ones that appear on the stage, the audience or buyers paid for his talent.
What they fail to realize is that the hall or types of equipment being used are procured by someone, various training and rehearsal sessions are paid for by someone.
Yes, it is not that easy to be on stage or in front of the cameras but do not also forget it is not easy for that investor to also make that money from his Cocoa farm or do a China trip.
Years gone by, there were promoters who invested their capital in the entertainment business, where are they now?
Artists insist on their fees regardless of the outcome of events.
Rain or shine flopped or blackout, they will take every pesewa.
Afterward, they expect these promoters to give him another gig.
“Isn’t it safer to import rice from China with your hard-earned cash than to invest in showbusiness?”…these are the thoughts on the table when they meet.
Well, I do not want to bore you with a long write-up, but simply put, artists send investors packing out and are still killing the game!
They behaving like a king cobra who is swallowing its self by the tail.