Set to outdoor their latest collection, dubbed ‘Soyayya’ at a presentation show in Accra on October 23, unisex Ghanaian brand Larry Jay has teamed up with rural and community artisans to create iconic looks for the catwalk.
Building a successful tailoring house with a strong stylish brand, Larry Jay, a powerhouse of ethically sustainable garments and accessories, works with artisans in rural and zongo communities to create the brand’s timeless pieces.
For the upcoming show, which will feature accessories by Nuava and Kati Torda of Sun Trade, Larry Jay’s rather stylish cuts and flowing gowns will be paired with bags and satchels made from natural jute fibers, and the Arabian influenced mules and shoes made by their head designer, style maestro, Jafaru Mohammed himself.
In addition, they will also feature fascinating large straw hats woven by crafts women in the Upper East region, as well as some rather breathtaking handwoven natural indigo yarns he designed, and commissioned the tradesmen who dye them traditionally up north.
Inspiration for Soyayya, which is Hausa for “Love”, came from an exploratory trip head designer Jafaru Mohammed made to Ghana’s northern regions, from where his ancestors hail. There, he engaged dyers and fugu spinners in Daboya and Bolgatanga to intepret his unique designs.
Adding value to their ecosystem, insisting on working within their community, and putting something back that can sustain the people as well as their craft is what sets this fashion house apart from others. The fact that the head designer, Jafaru is himself, a master tailor is another. His intrinsic understanding of the techniques of sewing makes him able to better style and cut into the human shape and figure.
Launched in 2012, Larry Jay has sustainability at its core. Focused on ethical fashion; clothes and accessories, it is inspired by nature, ethnic art and cultures, and is strongly influenced by fashion from the 1970s.