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MTN holds virtual conference on monetisation of creative content today

MTN-Ghana will today, October 29, host a panel of distinguished Ghanaian and international professionals in the creative arts and entertainment industry at a digital music conference to share insights with industry players on how to monetise their content in the digital world.

The MTN Digital Music Conference will be live on MTN’s Facebook and YouTube pages from 2:00pm on Thursday.

The Chief Executive Officer (CEO) of Africori, South Africa, Yoel Kenan will be the Keynote Speaker. Other panelists include Rex Omar, musician and Chairman of GHAMRO, Cynthia Quarcoo, Managing Partner, CQ Legal & Consulting and Founder, Africa 1 Media, Gillian Ezra, Music Time, South Africa, who is the Guest Speaker; and Richie Mensah, CEO of Lynx Entertainment.

They will share experiences, modern trends and innovative ideas that artistes can adopt to generate revenue within the digital space.

The conference will be held on the theme; ‘How to Monetise Your Work and The Challenges of Digital Media’.

The Chief Marketing Officer for MTN, Mr. Noel Kojo-Ganson said, “With the global pandemic and the phenomenal uptake of digital services, there is no better time to discuss this topic. Technology is already helping us fix payments, dating, banking, transportation, and governance. It’s time to take a look at the music business.”

He advised all persons within the music and other content development ecosystem to join the discussion.

The Digital Music Conference is an initiative by MTN Ghana aimed at bringing together industry persons including music producers, sound engineers, artistes and owners of music platforms to share ideas and insights for the growth of the sector.

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