Afrobeats superstar Davido has revealed that he spent about two million US dollars on his 2020 album titled ‘A Better Time’.
According to the singer-songwriter born David Adedeji Adeleke, for his latest album ‘Timeless’, he spent three hundred thousand US dollars.
Friday, March 31, 2023, the 17-track ‘Timeless’ was released.
Three days after, Davido sat with New York-based Hot 97 in conversation with Ebro, Rosenberg and Laura Stylez.
“With the last album, I spent so much on just nonsense,” he said.
“Not only the features, trying to shoot videos, trying to get something cleared, you know,” he explained.
On “my last album” titled ‘A Better Time’, “I’m telling you, I probably spent US$2 million,” Davido revealed. “That’s with everything [it involved].”
On the latest called ‘Timeless’, he disclosed that, “I even spent US$300,000 on this album.”
Chuckling a little, he, however, added that: “I made more [than that investment] already in three days.”
To Davido, this “shows me the level [and where] Africa music is going to.”
He noted how the music business, especially marketing and promotion, is changing given the advent and popularity of social media.
Artistes now have to bear in mind that: “We gotta get this TikTok, we gotta do these challenges…”
The 54-minute ‘A Better Time’ album showcased collaborations with stars such as the US’ Nas, Nicki Minaj, Chris Brown, Lil Baby, Young Thug and Hit Boy; Nigeria’s Tiwa Savage, C-kay, Mayorkun and Bella Shmurda; Ghana’s Mugeez; Kenya’s Sauti Sol; and South Africa’s Sho Madjozi.
The 49-minute ‘Timeless’ has features from Nigeria’s Morravey, Fave and Asake; The Cavemen and Logos Olori; South Africa’s Musa Keys; Jamaica’s Dexta Daps, Benin’s Angelique Kidjo; the UK’s Skepta; and South Africa’s Focalistic.
Upon release, ‘Timeless’ chalked the record of being the first African album to top the US iTunes chart.
It also debuted at number 37 on the US Billboard 200 [album] chart becoming Davido’s highest charting album with 17,000 units sold in the North American country alone.
Across the Atlantic, the album appeared at number 10 on the Official UK Albums Top 100 chart.
On April 3, streaming platform Audiomack revealed that the album had set a 12 million first-day streaming record.
The official music video for the viral ‘Unavailable’, track 5, premieres on YouTube today, Tuesday night, April 11.